How to hire an AV company for your church

Hiring an AV company to come in and design or redesign your space is a huge decision. This decision deserves more attention than picking out the color of the carpet. The choices you make at this point will effect your church for years to come. Let me point out a few pitfalls and how to avoid them.

Don’t pick the all around best

Picking one company to do everything is a huge mistake. Every single AV company in the world specializes in one department. I have never met a company that was equally talented in the main three fields of Entertainment. They are either a Sound Company, Lighting Company, or Video Company, that can also do the other things. There are great companies who are very talented in all three areas, but at the end of the day, they still specialize in one area. Pick the companies that specialize in what you need to be done. No company specializes in everything.

Don’t hire a company to do something the staff can’t do

Only hire a company to do it faster. If the church staff can’t do it for themselves, the church as the wrong people doing the technical jobs. Church staff should be coming up with the design and system requirements for your AV install. Relying on the AV company to make suggestions about what gear to buy is a bad idea. All this does is allow the AV company to sell the church products that you don’t need and can’t operate. Staff needs to be educated enough in the field to spec out the system that will work best for your church. Staff members are the ones who see the service every day and know what is needed. The design or system requirements should be finalized by chuch staff before contacting an installer.

Get competing bids

If you followed my suggestion above it will be really simple. By already having the design and system requirements in mind before calling the installer, you will able to quickly get multiple bids. If your system drawings and design specs are suficenrly detailed this should only take weeks to get multiple bids.

Understand how the AV company is compensated

AV companies like other contractors typically operate on a cost-plus model. They sell you a product at cost plus their markup. The more expensive the product they sell you the more money they make. This incentivizes the AV company to sell you a $5,000 light when a $500 light would have done the job. Knowing that you need a 24 channel mixer upfront will prevent you from owning a 48 channel version that you don’t need.

Hire for the long term

Guess what? All AV companies want to come back and do round #2 and #3. For this reason they purposefully use tactics to keep you calling.

Tactic #1 sell product you can’t operate. This keeps you calling them back weeks and week after the install is done to “train” your team. This can create massive billings for the AV company. If your staff does not already know how to operate it, you can’t buy it.

Tactic #2 planed obsolescence. I can’t blame the AV companies completely here. Very often churches will agree to buy products that are at the end of their product life cycle simply because they are less expensive. Unfortunately, most of the time the church is unaware of this. AV companies often fail to talk about this.

Tactic #3 Not planning for expansion. Planning for the future is hard, but not planning is worse. Building in bullet proof infrastructure from phase one is 10x less expensive than redoing the infrastructure every time the wind blows. An AV company is there to make money and don’t be surprised if they only run the required lines to make a system work, and not all the lines for all the possible situations. But don’t worry they will come back for a fee.


To conclude, if the church staff can’t do the install expect to be taken advantage of. AV companies do great work, but just a like any other contractor they need to be watched and supervised by a knowledgeable staff. Lean on an AV company to do the job more efficiently and at lower cost than doing it with volunteers or church staff. It should cost less to hire an AV company todo an install than your church staff doing it. Don’t believe me, reach out and I will prove it. Contact me here.

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